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Wood N Frog Communications is an amalgamation of Tree Frog Creative Communications  and Kelly McCloskey & Associates. Our combined expertise includes the development and execution of strategic plans—forestry and forest product promotion; designing, developing and implementing communication initiatives—both branding and recruitment oriented; and benchmarking and remeasurement to ensure success and continual improvement. 

Kelly McCloskey, BSF, MBA, RPF(ret)


Kelly McCloskey consults and manages forest industry initiatives. An experienced, results-oriented leader, Kelly has led dozens of forest industry branding and strategic marketing efforts. Notable initiatives in the recent past include:


  • Recruitment and training strategy for the BC Forest Sector – A Roadmap Forward (2015)

  • Communications and benchmarking report for the
    BC Forest Practices Board (2014/15)

  • Business plan & communication materials for the Western Red Cedar Lumber Association (2014/15)

  • Communications and positioning plan for the BC Truck Loggers Association (2012-14)

  • Communications and messaging materials for BC Forest Industry Climate Change Group (2008-12)

Major US and Canada initiatives created and/or led include US WoodWorks, a program to increase wood use in non-res construction; the Wood Promotion Network, the “got-wood” branding campaign for the forest industry; the Green Building Initiative (GBI), the alternative to LEED’s “FSC only” approach to forest certification; and the Canadian Forest Industry Coalition on the 2010 Olympics.

Other positions held include President of the Canadian Wood Council, Chief Forester of Ainsworth Lumber and Management Consultant for PriceWaterhouse.


Kelly holds a BSF and an MBA from UBC. In 2010 he was awarded the Distinguished Professional Forester Award by the Association of BC Forest Professionals.


View Kelly's LinkedIn profile


Sandy McKellar, BSCF


Sandy McKellar launched Tree Frog Creative Communications in 2007 along side the Tree Frog Daily Forestry News. Sandy has worked in forest industry recruitment and communications for over 20 years, with extensive background in recruitment planning, message development and delivery, corporate identity packages, photography, graphic design, layout and publishing (digital and print), and writing.


Notable recent contracts include:

  • Evaluation and establishment of recruitment strategies and promotional materials for the forestry and natural resource programs at Vancouver Island University and the College of New Caledonia (2014 and 2015)

  • UBC Malcolm Knapp "Stump House Interpretive Trail" education sign boards (2016)

  • Design and layout of "Tackle Climate Change - Use Wood" coffee table book for the BC Forestry Climate Change Working Group (2011)

Previous positions included developing and executing communications and recruitment activities for the UBC Faculty of Forestry, the national Wood Manufacturing Council and the BC Truck Loggers Association.


Sandy received her forestry degree from the University of British Columbia, and was bestowed honourary membership into the Association of BC Forest Professionals in 2007. Sandy is an active volunteer with numerous non-profits in the forest community.


View Sandy's LinkedIn profile


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